The next big wave of successful brands will dominate the hearts and minds of customers by delivering escape and enchantment.

It’s time for brands to acknowledge the death of Omnichannel and the birth of a far more exciting and efficient strategy: Monochannel.

Work in the future should be conducted through an ecosystem of environments and a distributed workforce — one that is empowered with physical and virtual tools to connect teams effectively.

The future will (thankfully) be a lot less virtual than you think.

Forget about location, location, location. Retail is now about location plus hyper-specialized and curated experiences—and it’s way better this way.